OTA or direct booking?
| Criteria | Via an OTA (Booking, Airbnb…) | Direct booking (your site) |
|---|---|---|
| Commission per booking | 15 to 25% | 0% |
| Customer relationship | The OTA keeps the contact | You: WhatsApp, email, loyalty |
| Cancellation policy | Imposed by the platform | Yours, written in black and white |
| Visibility | Strong but highly competitive | Google + Google Maps + your socials |
| Payment | Delayed transfers, fees | Direct deposit or payment on site |
It's not "either/or": OTAs remain a showcase. The goal is for the guest who found you on Booking and then searches for you on Google (and they do) to be able to bookwith you, directly.
What the solution includes
- Room / suite / excursion pages with photos, prices, amenities and clear policies
- Availability calendar that's easy to keep up to date (or iCal sync with Booking/Airbnb)
- Booking request landing on your WhatsApp in under a minute
- Optional online deposit (CMI, Stripe) to secure peak dates
- Multilingual site FR/EN (+ AR): your foreign guests book in their own language
- Optimized Google Business listing: it's often what brings the click
What direct booking earns you (a real calculation example)
A 6-room riad at 850 MAD/night, 60% occupied, generates about 1,314 room-nights per year. If one third of those nights switch from an 18% OTA to direct, that'saround 67,000 MADof commission saved every year — more than 25 times the price of the site.
Who it's for
- Riads and guest houses in the Marrakech medina (our specialty —see a client riad online)
- Hotels and boutique hotels across Morocco
- Excursions, Agafay desert, quad biking, hot-air balloons
- Car rental and furnished apartments
Delivery: 14 days for a site with booking. Relevant plan: showcase site at 2,499 MAD + booking module, or Business plan from 5,400 MAD with online deposit. Last updated: October 2026.