Published 2 October 2026 · ⏱ 9 min read · Category: strategy

The 12 questions to ask a web agency before signing (in Morocco)

A quote signed too fast is the first step toward a dragging project. Here's the full list of questions to ask before giving your go-ahead — with the right answer to expect, and answers that should alert you.

You don't choose a web agency on its showcase site or the salesperson's charm. You choose it on its answers to the right questions. Here are those filtering 95% of situations — they work for a freelancer too.

A. About past projects

1. "Show me 3 client sites actually live"
   ✅ Expected answer: clickable URLs, recent, matching your project type.
   ⚠️ Warning: screenshots with no link, "confidential clients", portfolio of unpublished mockups.
2. "Can I call one of your existing clients?"
   ✅ Expected: yes, a reference in your sector.
   ⚠️ Warning: any excuse that refuses contact.
3. "Who wrote the copy and took the photos for these sites?"
   ✅ Expected: a clear distinction between what the agency produced and what the client supplied.

B. About the quote and the contract

4. "Detail precisely what's included"
   ✅ Expected: number of pages, copywriting, mobile optimization, basic SEO, training, year-1 maintenance, domain name, test staging.
   ⚠️ Warning: "turnkey site" with no details.
5. "What lead times, and what happens if you're late?"
   ✅ Expected: firm date in the quote, penalties or renegotiation planned. At AWP: mockup within 48h, showcase in 7 days, booking/e-commerce in 14 days.
6. "Whose name will the domain and hosting be in?"
   ✅ Expected: yours, with full admin access.
7. "If I leave in a year, what do I keep?"
   ✅ Expected: the full site, its code, its content, its access. With us, it's contractual.
8. "How many revision rounds are included?"
   ✅ Expected: a concrete number (at least 2 rounds), with MVP revisions always free.

C. About the result and its tracking

9. "How do you measure your sites' speed and SEO?"
   ✅ Expected: Lighthouse / PageSpeed scores before delivery, title/meta/alt tags, structured data, sitemap, indexing.
   ⚠️ Warning: "SEO depends".
10. "Who answers the phone/WhatsApp after delivery?"
    ✅ Expected: a dedicated channel, a response-time commitment, 12 months of included maintenance.
11. "How will the site be visible on Google?"
    ✅ Expected: local SEO (Google Business Profile), trade + city keywords, multilingual content if needed, Search Console submissions.
12. "Can I see the work in progress before launch?"
    ✅ Expected: private staging or pre-production in a browser, not just a PDF.

The 5 answers that should make you walk away

• "We can't show you clients — it's confidential."
• "The site is yours as long as you're with us."
• "No end date — we'll see as we go."
• "Hosting is included — on our server, inaccessible to the client."
• "SEO is an option to add after launch."

A good provider has no trouble answering these 12 questions clearly in writing. If they stall, you have your answer.

FAQ

Do these questions also work for a freelancer?

Yes, word for word. Status matters less than ability to answer: references, contract, ownership, deadline, follow-up.

Combien d'agences faut-il consulter ?

Two to three, no more. Each meeting takes 30-45 minutes; beyond that you lose weeks without gaining certainty.

What if the agency refuses to answer one of them?

That's information in itself. An agency that refuses to document site ownership or deadlines has its reasons; they probably don't play in your favour.

Are these questions in our quotes?

Yes. All our quotes spell out the answers above, in writing. Example: nos rates 2026, and our detailed commitments on our method.

Voir aussi : Agence ou freelance ? · WordPress or custom ? · Our method in 5 steps · 12 sites clients visibles